Notes from the booth.
Short essays on finding the work worth automating, and keeping people on the call.
5 min readTen questions that find the work worth automatingThe checklist I run on every first call. Run it on your own week.
4 min readThe work that grows every time you hireSome tasks scale with the business. Others scale with headcount. Only one kind is worth keeping.
4 min readNothing leaves the building without a yesHow I run eight agents across three businesses without letting any of them send an email on its own.
3 min readKill the automation nobody usesZero form submissions is an answer. Narrow, scheduled and boring beats broad and clever.